Break out your brightest outfit and help kids STAND UP for STANDING OUT.
28 March 2025
Have Fun
Support Wellbeing
Make a Positive Change
Help kids #standupforstandingout
Brighten up your day and those around you on Friday 28 March 2025 by wearing colour and supporting a great cause, E Tū Tāngata.
Tall Poppy Syndrome is a phenomenon where we cut people down to size who dare to stand out. E Tū Tāngata is an initiative aimed at turning that around. Empowering people to build a culture where every person is valued.
The idea of Colour Your Day is to wear bright colours because you have value and everybody deserves to stand-out without facing criticism from others.
On the day, you’ll see those around you also dressed in bright colours which is a powerful representation that we’re in this together to help kids STAND UP for STANDING OUT.
Brighten up Aotearoa While supporting the wellbeing of kiwi KiDS
Let your BRIGHTEST outfit loose for the day to make a STAND against Tall Poppy Syndrome.
Explore E Tū Tāngata’s FREE online Kete. It contains resources to encourage conversations that change the way we THINK and SPEAK about ourselves and others.
Join the conversation and help tackle Tall Poppy Syndrome in New Zealand.
Here’s how it Works…
Sign Up
Register yourself or a group
Colour Your Day
Dress in your BRIGHTEST clothes
Donate
Support the work of E Tū Tāngata
What Kind of Supporter are you?
All-in Group
Colour your school, workplace, community group, sports team or whanau.
Low-Key Supporter
Give to the work of E Tū Tāngata without breaking out your Hawaiian shirt.
LET’S CHANGE THE SCRIPT AOTEAROA AND COLOUR YOUR DAY
We know that you want a kiwi culture that celebrates individual successes and champions one another in the pursuit of dreams and accomplishments. The problem is that Tall Poppy Syndrome exists in New Zealand and tackling this culture of criticism can leave you feeling overwhelmed.
Continue reading →
We believe that every kiwi kid has value, that they can succeed together, and that others matter. In fact, every kiwi should be able to hold their head up high and be all that they can be, knowing they have the applause of their friends and family.
That’s why Colour your Day is supporting the work of E Tū Tāngata. Their online Resource Kete provides resources to encourage conversations that change the way we think and speak about ourselves and others. Ultimately, creating a mindset that raises the bar.
So let’s Colour your Day and support the work of E Tū Tāngata, to write a new script and shift our culture.
